Should A Aspiring Content Creator Friend Stop Using People for Content?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of 10 years, Marielle, labels herself the “content queen”. It can be amusing for a short while, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She creates video blogs about city life, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be dragged into it. On occasion I'm captured while dining, or simply tagging along. Later, I appear on her feed later, and it pops up like a surprise: I might be bare-faced, making a strange expression or photographed mid-bite. It’s uncomfortable.

She also anticipates that I will to record her at inopportune moments. Often I’ll be talking to someone else, or we're simply spending time in the street. I feel like our friendship has turned into me being her unpaid videographer. She has the means to employ someone if she wanted professional shots. Upon mentioning my discomfort about the situation, she dismissed it. I've been invited to a couple of brand events, which were appreciated, but that doesn’t make up for all the energy I invest helping her create material.

I appreciate that she has supported me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but at times it seems that if the camera is out, we will start performing in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me laughing with someone. It’s so silly. I need her to understand that our decade-long friendship still has boundaries. I love spending time with her, but I also want to experience it without being recorded, altered, or shared for an viewers. I’m not a accessory for her online persona.

The Other Side: Marielle

I hope Beth to see that the creations we produce together can get us a foot in the door.

I love shooting content. It’s not just a pastime; it's integral to who I am. Producing content and documenting experiences online allows me to express myself and connect with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on social platforms who pull off that style of informal, self-made content creation.

Creating content is my interpretation of living actively: noticing the nuances, posting them with an viewership that values the art behind it. I never intend to make Beth uneasy. Bringing her to professional gatherings was my way of sharing opportunities, providing her a chance to witness behind-the-scenes moments that could help her professional path too. That isn't leverage, it’s just being realistic.

I would take her to these events even if she refused to assist me, but I desire her to see the benefits the work we make together can achieve: a foot in the door. I understand not everyone enjoys being filmed, but often spontaneity is what makes content genuine. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my personal videographer, but friends help each other in minor capacities. I thought filming a clip here or there would be enjoyable for Beth. Innovation thrives in partnership, and having Beth around makes endeavors energetic and enjoyable. I don't compel her to participate in anything, and I’d never intentionally humiliate her. But filming together occasionally is part of how I document our time together.

I value Beth’s friendship profoundly and don’t want content creation to come between us. I’m willing to find middle ground: like requesting permission before filming, and avoiding shots that might make her uncomfortable.

This isn’t about control, it's regarding expressing my perspective while still considering hers. Clearly making content is not a substitute for genuine friendship: it’s just part of how I live my life and I want her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and Beth when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I get that it's her job, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys creating, that doesn’t mean everyone around her is willing material. She needs to honor Beth’s privacy.
Another reader, 26

Marielle might love producing videos and displaying her life online, but it’s not for everyone. It was kind she has assisted Beth’s career, but she needs to listen to what her friend desires.
A commenter, 27

It seems like you value each other, so cling to that and make sure it’s the focus in your friendship. Foster some real experiences, where genuine feelings are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she’s working. Both seem unsure as to where the line is. The answer is not found in trying to change one another, but in each establishing clear limits around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: has she been exploiting their bond?

Dr. Bryan Rush
Dr. Bryan Rush

A horticulturist and landscape designer with over 15 years of experience specializing in Japanese maples and sustainable gardening practices.

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